APP for Game club
Competitive Advantage in mobile app format. A B2C product designed to affirm THE HOOD's premium status and secure user loyalty through exceptional service convenience
Context
Expectations 🔎
Deliver a mobile app design with the premium "The Hood" vibe. Synchronize user UX paths with the core ERP system logic
Responsibility 🎯
Responsible for all design decisions in the MVP version: from concept to UI Kit. Provided ongoing design support post-launch
Communication 🤝
Close collaboration with the Product Manager to ensure seamless synchronization between the Mobile App and the ERP backend
Actions
User Flow 🔄
Designed detailed User Flows for all key scenarios (Booking, Payment, Login) to eliminate dead-ends and logic errors early on
Design Codes ✍️
Used semiotic analysis to identify "cheap gaming" patterns. Adapted NFT and Discord design codes to create a premium brand vibe
Research 🔬
Conducted competitor benchmarking and gamer interviews. Validated design decisions through prototype UX testing
Impact
Unified Account 🪙
Introduced "Cybercoins" (internal currency) to solve the split-account issue. This unified the branch network and boosted user LTV
QR-Code 🔳
Implemented a single QR-key logic: used for both quick payments at the register and instant authorization on the gaming PC
Chat Registration 💬
Conversational Onboarding. Implemented a chat-based registration flow. This lowered the entry barrier and made the onboarding process more native to the gaming community
Still have questions and want to chat? I invite you to discuss all cases in person!
