Fitness Tracker
Mindful Fitness App for conscious workouts. A B2C startup integrating physical activity with mental health tracking to reduce user churn
Context
🔎 Expectations
The client needed more than "just another tracker"; they required a Unique Value Proposition (UVP) to stand out during investment pitches
🎯 Responsibility
In charge of creating the product concept and the MVP's visual language. Managed a mid designer to ensure high-quality execution
🤝 Communication
Worked directly with the startup founder. Translated abstract ideas about "emotions" into concrete UX mechanics and interface solutions
Actions
🗓 Leadership
Planned the project timeline under a tight 3-week deadline. Distributed tasks between strategic art direction (my part) and UI production (designer)
🎨 Concept
Developed the core visual concept (Look & Feel) and delegated the asset creation. Maintained quality through regular design reviews
Impact
🚀 Market fit
In a saturated fitness app market, we created a product that stands out through empathy and a refined dark aesthetic
📦 Design Ops
Delivered a structured UI Kit, not just mockups, enabling the client to scale and develop the MVP rapidly
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