ISU Redesign for Executives logo

ISU Redesign for Executives

ISU is a B2E product built from 5 modules, where Sber's executives manage tasks, knowledge, goals and strategic planning for the entire top management team.

Preview

After

Case

Context

A Seed-stage product for Sber's top management stood at the point of transition from a closed pilot for the Management Board to a full-scale release across all of the bank's Agile teams.

Situation

Rather than making drastic changes, I spent the first week in one-on-one conversations with developers and analysts, carefully embedding new processes into the rails they were already used to and comfortable with.

Task

The PM, the tech lead and I had to join forces and recast the heavy logic of ISU's 5 modules into a lean end-to-end scenario, carefully balancing the business vision against engineering constraints.

Result

The product is ready to scale, time-to-market was cut by reducing tech debt, and the design was successfully defended in front of the bank's C-level.

NPS: +6 p.p.

CSI: +2.0

MAU: +15%

What would I do differently?

I would propose that the PM introduce custom metrics for each module's scenarios, to back the C-level's affinity for the new design with hard numbers on how much faster the Sber Management Board works.

Process

1

Challenges

Parallel Workstreams

When urgent requests came in from the bank's top leadership, my team and I didn't panic - we quickly redistributed the load so that not a single core redesign sprint was derailed, but it was hard.

Unnecessary Proactivity

Trying my hand as Scrum Master with the support of an Agile coach, I launched a series of facilitation sessions - but that experience taught me not to try to "fix" processes that already run steadily and deliver results.

ISU Redesign for Executives - изображение 1
ISU Redesign for Executives - изображение 2
ISU Redesign for Executives - изображение 3
ISU Redesign for Executives - изображение 4
ISU Redesign for Executives - изображение 5
ISU Redesign for Executives - изображение 6
ISU Redesign for Executives - изображение 7
ISU Redesign for Executives - изображение 8
ISU Redesign for Executives - изображение 9