SuperApp "ISU"Productivity, B2C
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Ernest von Shuldays (Design Lead)
B2B product redesign for Sber's Management Board and 300+ Agile teams
Strengths
Experience across 4 roles : design, development, research and management. Like a chess player who's played every piece — I see the whole board and know which move strengthens the entire game
Like a conductor, I remove friction between people, AI agents , and processes. I tune the orchestra so each element amplifies the others and efficiency grows exponentially
Experience: 6+
Principal Product Designer · SBERBANK
2024 → 2025Led the redesign of a B2B ecosystem for 80+ C-level executives and 25,000+ employees of the largest bank. Results: NPS +6 pp, CSI +2 points
Lead UX Researcher · MEN IN DEV
2024 (Project)Led UX research for Litnet redesign (MAU 40M, bounce rate 24%). Conducted 30+ interviews, A/B and usability testing, presented findings to stakeholders
Senior Product Designer · UNITBEAN
2022 → 2024Led 3 products through 0→1 in 2 years — each improved a business process: ERP, CRM, mobile B2B/B2C
Tags
Product Strategy
Team Lead
Mentorship
Design Ops
AI-First Design
LLM & Agents
Code Prototyping
B2C Growth
Data Driven
JTBD
Trust & Feedback
Denis Bolshakov
Design Lead, SBERI confidently recommend Ernest for Senior/Lead Product Designer roles, especially in teams where a strong focus on hypotheses, data, and business outcomes is critical.
Anton Nabiulin
CEO UnitBeanThanks to Ernest, design stopped being a bottleneck. His ability to build working demos is especially valuable. The prototype he prepared for the exhibition brought us 2 new clients
Attention!
Design, code and deployment of this portfolio are fully handled by Hermes AI agents — no development team required. The owner only approves the final result.